Apple Case Study 1

orchard apple tree Table of Contents I. Introduction II. spring Case III. Competitor compend IV. Sales Analysis V. Profitability Analysis VI. Cross E final stageicity of command Competitors v/s iPh whizz VII. Demand, Cost and Pricing VIII. Pure competition, Monopolistic controversy & Oligopoly IX. Conclusion X. References I. Introduction orchard apple tree Inc. (orchard apple tree) designs, manufactures and scoreets a scope of personal computers, supple communication and media devices, and portable digital harmony players, and sells a range of related computer softw be product system, functions, periph agels, interneting solutions, and third-party digital topic and applications.Its products and serves include mackintoshintosh (Mac) computers, iPhone, iPad, iPod, apple TV, Xserve, a portfolio of consumer and professional softwargon applications, the Mac OS X and iOS operating systems, third-party digital content and applications through the iTunes Store, and a range of accessory, service and support offerings. The Company sells its products glob tout ensembley through its retail stores, online stores, and direct gross sales force and third-party cellular network mail immune carriers, wholesalers, retailers, and value-added resellers.As of September 25, 2010, the Company had opened a perfect of 317 retail stores, including 233 stores in the United States and 84 stores internation exclusivelyy. II. Opening Case orchard apple tree reveals the iPhone MACWORLD SAN FRANCISCOJanuary 9, 2007 apple today introduced iPhone, combining three productsa revolutionary mobile mobilise, a wide book binding iPod with touch controls, and a breakthrough meshing communications device with desk shed light on-class email, web browsing, searching and mapsinto one small and lightweight handheld device. Phone introduces an entirely bargon-assed drug substance abuser interface based on a large multi-touch display and pioneering hot software, letting users contro l iPhone with safe their fingers. iPhone also ushers in an era of software power and sophistication never before depictn in a mobile device, which completely redefines what users passel do on their mobile phones. iPhone is a revolutionary and magical product that is literally five geezerhood ahead of any a nonher(prenominal) mobile phone, express Steve Jobs, Apples CEO. We are all natural with the ultimate pointing deviceour fingersand iPhone uses them to induce the most revolutionary user interface since the mouse. iPhone is a Revolutionary roving Phone iPhone is a revolutionary new mobile phone that allows users to make calls by simply pointing at a name or itemize. iPhone sets all of your contacts from your PC, Mac or Internet service such as bumpkin , so that you always have your full list of up-to-date contacts with you.In addition, you rotter substantially construct a favorites list for your most frequently made calls, and easily merge calls to agitateher to cr eate conference calls. iPhones pioneering Visual Voicemail, an industry first, lets users look at a listing of their voicemails, decide which messages to harken to, wherefore go directly to those messages without listening to the prior messages. Just standardised email, iPhones Visual Voicemail enables users to straight off randomly access those messages that interest them most. Phone includes an SMS application with a full QWERTY soft keyboard to easily convey and receive SMS messages in multiple sessions. When users need to type, iPhone presents them with an elegant touch keyboard which is predictive to prevent and correct mis produces, do it much easier and more efficient to use than the small plastic keyboards on many smartphones. iPhone also includes a calendar application that allows calendars to be automatically synced with your PC or Mac. iPhone features a 2 megapixel camera and a photo management application that is far beyond anything on a phone today.Users dope ra t their photo library, which mess be easily synced from their PC or Mac, with just a flick of a finger and easily choose a photo for their wallpaper or to include in an email. iPhone is a quad-band GSM phone which also features EDGE and Wi-Fi tuner technologies for data networking. Apple has chosen Cingular, the top hat and most touristed carrier in the US with oer 58 million subscribers, to be Apples sole(a) carrier partner for iPhone in the US. iPhone is a Widescreen iPod Phone is a widescreen iPod with touch controls that lets unison lovers touch their music by easily scrolling through entire lists of songs, artists, albums and playlists with just a flick of a finger. Album artistic creation is stunningly presented on iPhones large and vibrant display. iPhone also features Cover Flow, Apples awe-inspiring way to browse your music library by album cover artwork, for the first time on an iPod. When navigating your music library on iPhone, you are automatically switched int o Cover Flow by simply rotating iPhone into its ornament position. Phones stunning 3. 5-inch widescreen display offers the ultimate way to watch TV shows and movies on a pocketable device, with touch controls for play-pause, chapter forward-backward and volume. iPhone plays the very(prenominal) videos purchased from the online iTunes Store that users approve watching on their computers and iPods, and forget soon enjoy watching on their widescreen television receivers using the new Apple TV. The iTunes Store now offers over 350 television shows, over 250 feature films and over 5,000 music videos. Phone lets users enjoy all their iPod content, including music, audiobooks, audio podcasts, video podcasts, music videos, television shows and movies. iPhone syncs content from a users iTunes library on their PC or Mac, and usher out play any music or video content they have purchased from the online iTunes store. iPhone is a Breakthrough Internet Communications Device iPhone features a well-heeled HTML email client which fetches your email in the emphasize from most POP3 or IMAP mail services and displays photos and graphics right along with the text. Phone is fully multi-tasking, so you brook be reading a web page while downloading your email in the background. Yahoo Mail, the worlds largest email service with over 250 million users, is offering a new redundant push IMAP email service to all iPhone users that automatically pushes new email to a users iPhone, and washstand be set up by simply entering your Yahoo name and password. iPhone volition also work with most industry standard IMAP and POP based email services, such as Microsoft Exchange, Apple .Mac Mail, AOL Mail, Google Gmail and most ISP mail services. iPhone also features the most ripe(p) and fun-to-use web browser on a portable device with a version of its award-winning Safari web browser for iPhone. Users post see any web page the way it was designed to be seen, and then easily soar up in t o expand any section by simply tapping on iPhones multi-touch display with their finger. Users can surf the web from just about anywhere over Wi-Fi or EDGE, and can automatically sync their bookmarks from their PC or Mac. Phones Safari web browser also includes built-in Google expect and Yahoo Search so users can instantly search for information on their iPhone just like they do on their computer. iPhone also includes Google Maps, featuring Googles groundbreaking maps service and iPhones amazing maps application, offering the best maps experience by far on any pocket device. Users can view maps, satellite images, trading information and get directions, all from iPhones remarkable and easy-to-use touch interface. iPhones Advanced Sensors Phone employs advanced built-in sensorsan accelerometer, a proximity sensor and an ambient light sensorthat automatically enhance the user experience and extend battery life. iPhones built-in accelerometer detects when the user has rotated the dev ice from portrait to landscape, then automatically changes the contents of the display accordingly, with users immediately seeing the entire width of a web page, or a photo in its proper landscape aspect ratio. iPhones built-in proximity sensor detects when you lift iPhone to your ear and immediately turns off the display to save power and prevent inadvertent touches until iPhone is travel away. Phones built-in ambient light sensor automatically adjusts the displays sparkle to the appropriate level for the current ambient light, thereby enhancing the user experience and saving power at the same time. Pricing Availability iPhone will be obtainable in the US in June 2007, atomic number 63 in late 2007, and Asia in 2008, in a 4GB model for $499 (US) and an 8GB model for $599 (US), and will work with all a PC or Mac. iPhone will be interchange in the US through Apples retail and online stores, and through Cingulars retail and online stores.Several iPhone accessories will also be a vailable in June, including Apples new remarkably compact Bluetooth headset. iPhone includes support for quad-band GSM, EDGE, 802. 11b/g Wi-Fi and Bluetooth 2. 0 EDR wire slight technologies. iPhone requires a Mac with a USB 2. 0 port, Mac OS X v10. 4. 8 or subsequent and iTunes 7 or a Windows PC with a USB 2. 0 port and Windows 2000 (Service Pack 4), Windows XP Home or Professional (Service Pack 2). Internet access is required and a broadband connection is recommended. Apple and Cingular will announce service plans for iPhone before it begins shipping in June.III. Competitor Analysis grocery store Share by OS Nokia still has a third of the overall mobile phone market. The average selling outlay of a Nokia Smartphone fell by 21% from 2009. Nokia is selling plenty of devices, but they are at the cheesy end of the market. They at sea what some in the industry refer to as mindshare to Apples iPhone and the Google Android mobile software platform. Nokia wants to sell services musi c, maps, and applications as considerably as hardware but high-end phone users are tone elsewhere.The company says a new family of Smartphones, led by the N8 released in 2010, will revive its fortunes at the top end of the market. Nokia chief executive Stephen Elop was forced to abandon the mobile phone giants in September 2010. The newsworthiness that the Finnish smashed might only break even in the second quarter of this class slashed 25 per cent off its value in 24 hours. Mobile phone manufacturing business Nokia has announced it will shed 7,000 jobs from next year as part of a plan to focus the company on Smartphone. The Finnish firm is moving from Symbian to Microsofts Smartphone technology.The firm recently confirmed the deal with Microsoft last week to jointly develop Smartphone technology, which will cut comprises by about 1bn Euros a year. under the terms of that deal, Nokia agreed to strike using the Microsofts operating system on its Smartphone instead of its ow n Symbian platform. Nokias reaction to the Smartphone threat from competitors such as Apples iPhone and phones using Googles Android system has been long been a key investor concern. prior to the iPhone, Nokia was the king of mobile handsets. Now its share of the Smartphone market has plunged from 47 per cent to 27 per cent.It has also lost its ranking as the largest handset maker in terms of tax income to Apple. Android When Google decided to get into the Smartphone business it decided that Android devices would be eachthing that the iPhone was not. Apple one or two handsets, Google on the other hand was laying out a great number of handsets. Manufacturers such as HTC, LG and Motorola could use the new operating system for free. It enabled Google to have phones for every section of the market high powered and determiney, cheap and practical. Androids literal selling point would be the apps.Here too, the indemnity was one of openness. Apple controlled its App store controllin g every submission and rejecting those that contravened its rules. For Android anyone who had written an app could upload it. At first, users and app developers welcomed the free-and-easy approach. However, some have begun to question if Googles policy for the apps is the best way to manage the Market. Three years after its launch, hardware sales are booming. except sales of Android apps remain relatively poor. Estimates of Apples App store in 2010 were ? 1. billion. Android Market managed just ? 62 million. The figure was lower than twain Blackberry App World (? 100m) and Nokias Ovi store (? 64m). Research predicts abundant improvements for Android by this time 2012 but it is still expected to lag far behind iOS. eventually Androids market share grew to surpass the Symbian platform use by Nokia making it the most interchange Smartphone Microsoft Microsoft market share is declining in the Smartphone platform market. Windows Phone 7 lacks a number of features despite the innova tion of its user interface.Microsoft hopes to gain market share once Nokia Windows Phones and its wide-ranging Mango software update get released after in 2011. Microsoft has unveiled the first major update to its Windows Phone 7 operating system it launched in 2010. The update, codenamed Mango, intdoduces more than 500 changes. Microsofts attempts to break into the Smartphone race have been mediocre at best. Currently, the company controls less than 4% of the market. Despite this, Microsofts Windows Phone 7 platform is forecasted to beat Android in 2013. Microsoft introduced maxPC in 2000, followed by Windows Mobile in 2003, prior to Apple and Androids release. However it still failed to deal in the market, or rival Symbian who controlled nearly 90% of the market share. Microsoft lacked the features and compatibility that Symbian was featuring at the time, and as a result, consumers ref utilize to bed its product or give Microsoft the opportunity to be a contender in the Smartph one industry. The platform was notoriously sluggish and the most difficult of any platform to use. Microsoft tried to solve some of these issues with minor tweaks and software updates over the years to little or no avail.As Windows Mobile market shares continued to decline, Microsoft had no other option than to overhaul the Microsoft platform and launch Windows Phone 7 in 2010. Windows Phone 7 was much improved. But Microsoft still failed to take control of the market, or garner any real meaning(a) attention from consumers. RIM Research In Motion has given up more ground to Apple and Google in the hyper warring Smartphone market, a report shows, while two brokerages cut their price targets for the BlackBerry maker on concerns it can no longer guard pace. The latest figures dropped RIM from second to third place.The Canadian companys make out to compete is unlikely to get any easier, with Apples upcoming iCloud service expected to hurt RIM. IV. Sales Analysis Appleproduced some st ellar results revenues up 48% year-on-year to $13. 5bn, and profits up. The process is confused becauseApple has begun restating its year-ago earnings, to take into account the fact that it now recognizes income and revenue from subscription-based products such as theiPhone(which may be exchange on an 18-month take) as soon as it gets it, rather than deferring it over the life of the device/ rationalize as it used to.It began doing that in the most recent quarter, covering Christmas, which confusingly is the first quarter of its financial year. So frontly, the second-quarter revenues were $8. 16bn, not the newly-restated $9. 08bn the profits were $1. 21bn, not the now-given figure of $1. 62bn. The numbers also dont include the iPad, because the quarter ended on evidence 31 the iPad was launched three days later. According to MacJournals, which chewed over the numbers, At $5. 445 billion, iPhone sales accounted for 40% of Apples revenue. All Mac sales were 28%, alliPod/Music s ales were 24%. Mac sales are 2. 943m units, generating revenue of $3. 76bn which Apple says was 33% year-on-year growth, compared to market growth of 24%. The companys market share of mobile subscribers has also interpreted a deep plunge. Market research firm comScore says that between October and January, Microsofts share of the market fell from 19. 7% to 15. 7%. RIM, the maker of the BlackBerry, remained the leader, growing from 41. 3% to 43%. Apple s iPhone increased slightly, from 24. 8% to 25. 1%, and Googles Android grew by more than 250%, going from 2. 8% to 7. An interesting analysis comes from Tomi Ahonen, a former Nokia executive. I am writing the first history of the once-iconic iPhone, written now in early April 2010, before Apple has released its first quarter earnings for 2010. This is literally the peak of the short reign that Apples iPhone had as the most emulated Smartphone. And mark my words, the numbers are now very clear, Apples market share peak among smartpho nes, and among all handsets, on an yearbook basis, is being witnessed now. V. Profitability Analysis Apple reported in the second quarter of 2011 that net income bloom 95 percent, to $5. 9 billion, or $6. 40 a share, from $3. 07 billion, or $3. 33 a share, in 2010. tax revenue climbed 83 percent, to $24. 67 billion, from $13. 5 billion. The profit marge in 2011 is 22. 36% of the sales which is an improvement over the level the company achieved in 2010. The companys return of equity is 38. 78% while in 2010 it was 26. 2% which means that there is a 12. 58% increase on the return of equity. The gross mete is 39. 07% which is slightly better than the company achieved in 2010. VI. Cross Elasticity of Demand Competitors V/s iPhoneWhen the iphone 3GS was released on July 11, 2008 it cost $199 with the ATT two year contract. In January 2011 Apple cut the iphone 3GS price to $50. cross-price grab of gather up = % ? in demand for product A% ? in price for product B %? in price for i phone Price of Iphone 3GS, 2010 + Price of Iphone 3GS, 2011? Price of Iphone = 199 + 5050-199 = -1. 671% With the Market share OS table above we can compute the % ? I demand for prodct competing with the iphone. %? in demand for Symbian = Symbian market share of Q1 2011 Symbian market share of 2010 = 27. 4% 37. 6% = -8. % Symbian-iphone cross-price walkover of demand = % ? in demand for Symbian% ? in price for Iphone = -8. 6%-1. 671% = 5. 146 %? in demand for Android = Android market share of Q1 2011 Android market share of 2010 = 36% 22. 7% = 13. 3% Android -iphone cross-price elasticity of demand = % ? in demand for Android% ? in price for Iphone = 13. 3%-1. 671% = -7. 959 %? in demand for RIM = RIM market share of Q1 2011 RIM market share of 2010 = 12. 9% 16. 0% = -3. 1% RIM -iphone cross-price elasticity of demand = % ? in demand for RIM% ? in price for Iphone = -3. 1%-1. 671% = 1. 855 ? in demand for Microsoft = Microsoft market share of Q1 2011 Microsoft market share o f 2010 = 3. 6% 4. 2% = -0. 6% Microsoft -iphone cross-price elasticity of demand = % ? in demand for Microsoft % ? in price for Iphone = -0. 6%-1. 671% = 0. 359 The price elasticity of demand is the reactivity of quantity demanded by a change of 1 percent in price. It is calculated by dividing the lot change in the demanded quantity by the corresponding percentage change in price. The iPhone was launched in the US roughly at the beginning of the second Quarter 2008, at a price of $599.In mid(prenominal) September Apple reduced the price for the iPhone by 33% from $599 to $434. According to the quarterly reports, Apple sold 270 000 iPhones in the second quarter and 1,119 000 iPhones in the third quarter. If calculated according to the equation for price elasticity of demand, the iPhone would have a price elasticity of 4. 7, which means that Apple would lose to the highest degree 4. 7 percent of iPhone sales for each corresponding 1 percent increase in price. Since elasticity is g reater than 1 the price is inelastic so the iPhone is a luxury commodity.Many consumers wait until increased competition forces Apple to decrease prices. VII. Demand, Cost Pricing Demand Apples iPhone tote up and Demand Concept of Supply and Demand There is a general rule in economics that if the price of a authorized good or service rises, then the demand for such good or service declines. If the price decreases, then potential demand also increases (inverse relationship). On the supply side, if the price of a good or service increases, then firms will be willing to supply the market with higher volume of such good or service.If the price decreases, then firms will cut their supply of the good or service (positive relationship. The market then adjusts the price of the good or service in auberge to satisfy both the consumers and the suppliers. This is called market equilibrium. Apple iPhone Demand Last July, Apple iPhone was able to outsell all smart phones in the United States. It more or less equaled the sales of the most popular feature phone (LG chocolate), giving it a relatively stable position in the market. New Apple handset models accounted for almost 1 . of all phone handset sales in the US for about a month. It was estimated that the demand for Apple iPhone was rising at7 . 2 a month, equivalent to about 5 million units of quantity demanded. The market research firm iSuppli noted This is a remarkable accomplishment for Apple, considering that July marked the first full month of sales for the iPhone. While iSuppli has not collected historical information on this topic, its likely that the speed of the iPhone s rise to competitive dominance in its segment is unprecedented in the history of the mobile-handset market (Marsal ,2007 .In short , almost unexpected rise in demand of Apple iPhone was unaccounted by many experts , including of which are some of its competitors . The same research firm also noted that survey revealed that almost 57 of iPho nes (bought in July ) were purchased by US consumers . Most of the consumers are aged 17-35. Almost 52 of the consumers of this product are male, and about 48 are female, revealing an almost equal propensity to consume for the product among the sexes. Added to that, iSuppli noted that 62 of the consumers of the product are actually college graduates or those with graduate courses .Nonetheless , the same research firm noted that some of the iPhone s success in July can be attributed to pent-up demand following months of hype (stagnant demand). Real proofread of success will come in the coming months as demand patterns stabilize (Marsal, 2007). This prediction was almost accurate when the demand for iPhone was almost rising at 8 per month (month of June). Cost Apples Iphone 4 smartphone, for which its charging at least $500 at retail, is built of parts that cost $187. 51, according to market research firm Isuppli.According to the tear-down the most expensive part of the Iphone 4 is t he 3. 5-inch LCD screen which cost $28. 50. Isuppli thinks that the Iphone 4 screen must be identical to one made by LG. It seems that Apple has managed to keep its parts cost at about $170 to $180 per unit. Isupplis cost estimate doesnt include labour, shipping, advertising, software development or patent licensing. The cost is based on a 16GB version of the Iphone 4 but the low costs of each componant are fairly staggering. The Apple A4 processor reportedly is made by Samsung Electronics for $10. 75 per chip.Isuppli thinks that Geneva-based STMicroelectronics supplied the gyro chip at an estimated cost of $2. 60, as fountainhead as an accelerometer chip used in previous Iphone versions, which has an estimated cost of 65 cents. Other component suppliers named by Isuppli include Skyworks, a wireless chipmaker and TriQuint Semiconductor. In 2009, Isuppli estimated that the components and materials used in the iPhone 3GS cost about $179. Since then Isuppli thinks that the materials c osts for that model have fallen to $134. Thus the Iphone 4 costs a bit more to make than the earlier model.Of course this means that Apples gross margin on the hardware in Iphones is extremely high. The actual price margin gets obscured by the fact that AT&T heavily subsidises the phone in the US for about what it costs to manufacture. However the real master is Apple, which does not have to pay for the cost of manufacture and still takes home about three propagation Iphone 4 production costs, on average. Pricing Because the iPhone price is entirely set by Apple, it makes an interesting baptismal font study on how much the price of technology drops over time.The official price of the iPhone periodically drops, as shown in the table below. But, there are no sales and a new iPhone is never sold for less than the official price. (There are occasionally sales on the refurbished iPhones for example on black Friday the refurbished 3GS was sold for $50. 00 instead of the usual $150. 00. ) Finding historical street price data is harder than historical MSRP data. For the iPhone both prices are the same. The table showing the historical price is included below. 1st Gen 4GB 1st Gen 8GB 3G 3GS 16GB 3GS 32GB 29 June 2007 $499. 0* $599* N/A N/A N/A 5 Sept 2007 Discontinued $399 N/A N/A N/A June 2008 N/A N/A $199 N/A N/A June 2009 N/A N/A $99 $199 $299 VIII. Pure competition, Monopolistic Competition & Oligopoly Apple Inc. planned to begin producing this year a new iPhone that could allow U. S. phone carriers other than AT&T Inc. to sell the iconic gadget, said mass briefed by the company. The new iPhone would work on a type of wireless network called CDMA, these people said. CDMA is used by Verizon Wireless, AT&Ts main competitor, as well as Sprint Nextel Corp. nd a handful of cellular operators in countries including South Korea and Japan. The vast volume of carriers world-wide, including ATT, use another technology called GSM. With Apple developing a phone with CDMA capability, its exclusive U. S. battle array with ATT dating to 2007 appears set to end. Verizon Wireless, owned by Verizon Communications Inc. and Vodafone Group PLC, declined to comment. An ATT spokesman said There has been lots of incorrect speculation on CDMA iPhones for a long time. We havent seen one thus far and only Apple knows when that might occur. Apple declined to comment.For ATT, the Apple relationship has been crucial, helping to make the carrier the U. S. leader in lucrative smart-phone market share. According to comScore Inc. , ATT has over 43% of all U. S. smart-phone customers, compared with 23% for Verizon. These customers are especially attractive because they generally pay higher monthly rates for data plans. For several quarters, ATTs growth has come almost single-handedly from the iPhone. In the fourth quarter of 2009, the carrier said it activated 3. 1 million new iPhones. In comparison, it counted only a net total of 2. million new subscribers as some cus tomers moved from other phones to iPhones. Now that a new Verizon-compatible iPhone appears to be on the horizon, Digits looks at what Apple can do to win over mobile business users, particularly from RIMMs BlackBerry market. The people briefed on the matter said the upgraded GSM iPhone is being made by Taiwanese contract manufacturer Hon Hai Precision Industry Co. , which produced Apples previous iPhones. The CDMA iPhone model is being made by Pegatron Technology Corp. , the contract manufacturing subsidiary of Taiwans ASUSTeK Computer Inc. said these people. One person familiar with the situation said Pegatron is scheduled to start mass producing CDMA iPhones in September. Other people said, however, that the schedule could change and the phone may not be available to consumers immediately after production begins. Representatives of Pegatron and Hon Hai declined to comment. Verizon has publicly stated its interest in the iPhone, but people familiar with the situation said Apple o riginally decided against developing a phone for Verizon to keep its development process simple, since the technologies are incompatible.Verizon also is upgrading its network to a higher-speed technology, so Apple has said it believed CDMA was a short-term technology. Apple later changed its mind as it realized Verizons upgrade would take longer than expected, said people familiar with the situation. Making the iPhone available through Verizon, which has over 91 million customers, as well as potentially other CDMA carriers could open up a significant new market. In 2009, iPhone sales globally rose 83% to 25. million, far outpacing the 20% to 25% growth in smart phones sales overall, according to Bernstein. But since Apple already dominates smart-phone sales through existing partners, sooner rather than later, Apple is going to have to look to find incremental distribution, which implies a monopolistic competition between all smart phone sellers, said Bernstein analyst Toni Sacconagh i. He estimates Verizon could help Apple nearly double the number of iPhone users in the U. S. Some advantages that iPhone has comparing to other smart phones are 1. Pod iPhone is a not just a phone it is widescreen iPod with touch controls that lets you enjoy all your content including music, audiobooks, videos, TV shows, and movies on a delightful 3. 5-inch widescreen display (Nokia N95 only has a 2. 6 inch screen). The N95 does have a good media player, however with all the iPod features and 4 GB / 8 GB space, it makes the iPhone the best music phone. 2. Advanced Safari browser iPhone lets you see any web page the way it was designed to be seen, then easily zoom in by simply tapping on the multi-touch display with your finger which will change mobile browsing for the good. . OS X All the power and sophistication of an advanced operating system that gives you access to true desktop-class applications and software, including rich HTML email, applications such as widgets, Safari, calendar, text messaging, Notes, and Address Book etc. iPhone is fully multi-tasking, so you can read a web page while downloading your email in the background. This software completely redefines what you can do with a mobile phone. 4. User Interface iPhone features the most revolutionary user interface since the mouse.Its an entirely new interface based on a large multi-touch display and innovative new software that lets you control everything using only your fingers. 5. Visual Voicemail The iPhone lets you select and listen to voicemail messages in whatever order you want just like email using a revolutionary new feature called the visual voicemail. IX. Conclusion Analyzing as managerial economics students, we can conclude that although the current methods and techniques are serving us well in analyzing the current market situation, there will be new techniques emerging in the future with global changes occurring at leaping speeds.What is essential is for us to grasp is that th e theory is flexible with these changes and that it can be shaped or rounded to be applied to any market situation analysis. The content and subjects we learned in this course are nothing but the bedrock tools that any manager require to know and use in his daily life in order to forecast revenues and demand, analyze current markets and evaluate his companys stance regarding his competitors. X. 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